EE is slashing prices on smart TVs ahead of the 2026 FIFA World Cup, allowing football enthusiasts to enhance their viewing experience in time for the tournament. In addition to discounted TVs, EE is running a promotion where customers who purchase any television from their website before July 19 will be entered into a draw to win tickets to a Home Nations football match in the UK. Winners can select a game from England, Scotland, Wales, or Northern Ireland, scheduled between September and December, outside of the World Cup.
Discounts of up to £500 are available on top TV brands like Samsung, Sony, LG, and Hisense. The sale includes premium models such as the Samsung QN93F QLED Mini LED 4K Ultra HD Smart AI TV, priced at £1,999, down from £2,499. Customers can also enjoy up to 20% Cashback from Samsung on this model. On the more affordable end, the Hisense A7QTUK QLED AI Smart TV starts from £309, offering vivid visuals with QLED Color technology and an AI 4K Upscaler for enhanced image quality.
EE’s Summer of Sport deal extends the opportunity for fans to win tickets to a Home Nations game between September and December 2026 by purchasing a smart TV from EE’s website. The sale also features Samsung’s Crystal UHD U8020F 4K Smart TV starting at £229, providing enhanced 4K visuals and immersive sound with Crystal Processor technology, ideal for sports viewing.
A notable model eligible for the ticket competition is the 55” Toshiba UV2F LED 4K Ultra HD Smart TV priced at £249, delivering detailed visuals with Dolby Vision and immersive audio powered by Dolby Atmos. The sale at EE coincides with a 20% discount on Sky’s Glass smart TVs and Amazon’s launch of the Ember Artline model, offering a unique design mimicking framed artwork with significant savings.
For customers considering participating in EE’s Home Nations tickets competition, the Hisense A7QTUK model has garnered positive reviews for its picture clarity, sound quality, and user-friendly setup. While some users have mixed opinions on sound performance, overall satisfaction with Hisense TVs remains high, praising the brand for continual improvement in product quality and user experience.
