Lululemon, a Vancouver-based activewear brand, has entered the resale market trend, following in the footsteps of other major companies like Canada Goose and Arc’teryx. The shift towards reselling used clothing is evident at a 25,000-square-foot processing facility in Calgary operated by Tersus Solutions, where returned Lululemon items undergo cleaning, grading, and preparation for resale through the brand’s Like New service.
The appeal of resale for companies lies in the opportunity to resell products that would otherwise be discarded, while also fostering customer loyalty by offering credits for future purchases. This approach benefits customers by providing access to discounted items and contributes positively to sustainability efforts.
Recently launched in Canada, Lululemon’s Like New platform enables customers to buy and sell pre-owned Lululemon apparel online. Sellers can receive up to 70% of the sale price in cash or 90% in store credit, provided they have a proof of purchase. The Like New initiative reflects Lululemon’s commitment to extending the lifespan of their products and promoting sustainable consumption practices.
Tersus Solutions, a Denver-based company, has seen significant growth in the U.S. market by assisting brands like New Balance and Arc’teryx in recovering value from returned and used goods. The Calgary facility’s operations focus on refurbishing returned items for resale, with an influx of 1,000 to 1,500 items processed daily, surpassing initial expectations.
Retail analysts note the increasing popularity of second-hand markets among consumers, with platforms like Facebook Marketplace driving the trend. By incorporating resale into their offerings, retailers can attract new customer segments seeking affordability and diverse product options.
Anián, a clothing company based in Victoria, was an early adopter of resale, launching a platform in 2021 for customers to sell and purchase pre-owned Anián products. The company’s commitment to circularity and sustainability has resonated with consumers, resulting in significant site visits and sales, while diverting textile waste from landfills.
As more brands explore resale opportunities, industry experts emphasize that such initiatives do not diminish brand value but provide an alternative pricing model to cater to a broader consumer base. Initiatives like IKEA Canada’s Sell-back program further demonstrate the growing interest in sustainable consumption practices within the retail industry.
